MUSKEGON 231-722-3556 *** WHITEHALL 231-893-5671

Our History

Muskegon Location

Our practice is the oldest Optometric practice in continuous operation in the state of Michigan. The practice was started by Dr. Ernest Eimer, in the 1890's.  Dr. Eimer was one of the founding fathers of the Michigan Optometric Association.  Dr. Louis Jullie purchased the original practice in 1941, and was beloved by his patients for many years. Drs. Gundersen & Zuker then took over in 1979.

Whitehall Location

In September 1986, Drs. Gundersen and Zuker purchased the 40 year old practice of Dr. B. Wayne Gillan (see photo to right) in Montague.  The practice location was then moved to a larger office at our current location in Whitehall on Mears Avenue, next to Oceana Glass and Paint.

Shelby Location

Although no longer one of our locations, this practice was founded in 1980 by Drs. Gundersen and Zuker.  Dr. Joseph Morse, who has been an associate of the practice, purchased the Shelby location in July 2017, while continuing to see patients at our Muskegon and Whitehall locations.

Historical practice photos

Dr. Ernest Eimer, O.D.


Founder of our downtown Muskegon practice.

Dr. Louis Jullie, O.D.


Former owner of Muskegon practice.

Dr. B. Wayne Gillan, O.D.


Original practice owner of our Whitehall location.

Dr. Jullie in Optometry School


Dr. Jullie practicing refraction in optometry school.

Moving of Muskegon Practice


From left to right:  Dr. Gundersen, Dr. Jullie, and Dr. Zuker at old location downtown Muskegon.